Description
The LEGO Group launched a new campaign, She Built That. Together with a Global Girls Crew they’ve re-imagined RUN DMC’s trailblazing hip hop track “It’s Like That” into a vibrant celebration of girls’ creativity. Fans can view the “She Built That” music video here.
In a world where “building” is still seen through a gendered lens, the re-envisioned anthem, first launched in 1983 by RUN DMC constructs a new narrative. Titled “She Built That,” the updated lyrics and music video aim to inspire society and girls globally to see themselves as inspiring builders, creators and innovators. The new rendition of the hit brings together standout stars from Gen Z and Gen Alpha, showing how girls are already shaping the world around them in incredible ways.
Regarded as a pioneering anthem of its time “It’s Like That” revolutionised hip-hop, blending street realities with a hopeful message. The LEGO Group’s reimagined version honours the past and paves the way for a future where all girls can confidently declare: “She Built That!”
LEGO Brand retail stores will be celebrating the She Built That campaign all August long with Creativity Workshops, a Make & Take, a Mural Building experience at the Mall of America, and every day play & photo ops! Visit LEGO.com/stores to learn more.
Photo credit: LEGO® Group
